Opening of the first Porsche Studio in Germany – Architecture meets performance and lifestyle With the innovative retail format, Porsche sets new standards in the connection of mobility, high-quality lifestyle, and inspiring design – right in the urban space. The approximately 300 square meter studio was designed comprehensively by our team: from the architecture to the interior design to the execution planning and implementation. The result is a thoughtfully designed atmospheric place that redefines the Porsche brand experience – under the motto "made for friends". A place for strong appearances – and strong impressions The central component of the studio is the light garage, which emotionally showcases vehicles with animation technology and sound effects. In addition to this highlight, the studio offers an executive lounge for individual vehicle configurations, an inviting bar, and a curated selection of high-quality mechanical watches from the Porsche brand – all in an environment that radiates precision and style. The interior incorporates characteristic elements from the Porsche world: Select materials such as soft leather, high-quality wood, and lounge chairs with the iconic Pepita pattern of the Porsche 911 from the 1960s create a link between tradition and modernity.